Reality Sells:
How to Develop Your Genuine Story
Tuesday, March 11, from 8:00am-9:30am
Registration begins at 7:30am (Continental breakfast will be available)
Ottawa Savings Bank, lower level (elevator or stairs)925 LaSalle Street (MUST park on street, enter West side)
Seminar Presenters and Authors: Andrew Corbus and Bill Guertin
Everyone will receive a copy of their book of the same name, “Reality Sells”!
“We believe that the more genuine you can be with today’s consumers, the more successful you can be
in business," say Corbus and Guertin, co-authors of "Reality Sells: How To Bring
Customers Back Again And Again By Marketing Your Genuine Story."
Using simple stories, plain language, and easy-to-follow guidelines, Corbus and Guertin deliver a blueprint for your enterprise to find its genuine story, how to market that story to the buying public, and how to transfer that story to the front- line staff in charge of delivering the promises you’re making.
At this program, you will learn: the Four Laws of Authenticity and how you can measure yourself against them, the elements of your genuine story that will resonate most deeply with the consumers you want to reach;
and, specific exercises you can take with you to train your staff.